☕️ A Mecca for Coffee Lovers: Starbucks Reserve Roastery (2025)
✨ The World’s Second Largest! Shanghai Starbucks Reserve Roastery: Essential Tips & Limited Edition Merchandise (Nanjing West Road Hotspot)
🌟 Prologue: Shanghai (Shanghai), China Travel – Starbucks Reserve Roastery
Hello, fellow travelers and coffee lovers! If you visit Shanghai, there is one special place you absolutely must not miss: the Shanghai Starbucks Reserve Roastery (SSRR).
This location once boasted the title of the world’s largest and is currently the second-largest Starbucks flagship store globally, after Chicago. It’s not just a place to grab coffee; it’s a comprehensive cultural space where you can experience everything from the bean roasting process to a variety of drinks, baked goods, and Shanghai-exclusive merchandise.
1️⃣ The Overwhelming Scale and Features of the Shanghai Roastery
The Shanghai Roastery offers an experience that is a class above a regular Starbucks store.
| Feature | Detailed Content | Comment |
| Scale | World’s 2nd largest, Asia’s largest. Over 800 pyeong (approx. 2,645 sq meters) of space with over 500 seats. | Shanghai Starbucks world’s largest, Starbucks Reserve Roastery scale |
| Design | The hexagonal ceiling decoration, hand-crafted with over 10,000 wooden panels, is impressive. The large copper roasting cask and pipes create a unique, factory-like atmosphere. | Shanghai Starbucks interior, Starbucks architectural design |
| Bakery | Italian master Princi Bakery is featured. Over 30 chefs bake 80+ varieties of fresh bread on-site daily. | Shanghai Starbucks Princi, Princi Bakery menu |
| Beverage Experience | Besides the regular Espresso Bar, a Teavana Bar and a Cocktail Bar are operated separately. (The 2nd-floor cocktail bar is a must-visit in the evening!) | Shanghai Starbucks cocktail, Teavana Bar menu |
2️⃣ 🛍️ Shanghai Roastery Limited Edition Merchandise You Shouldn’t Miss
Another delight of visiting the Roastery is the Limited Edition MD (Merchandise) that can only be purchased at this store.
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Shanghai City Edition Mugs/Tumblers: Many products combine the Reserve logo with iconic Shanghai designs. The clear glass cups and ceramic mugs are especially popular among collectors.
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Roastery Limited Edition Beans: You can purchase freshly roasted beans directly from this store. (The best souvenir for coffee enthusiasts!)
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Specific Season Limited MD: Limited editions released for Chinese holidays or special seasons (e.g., Year of the Tiger edition) sell out quickly, so be sure to check them out early.
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Accessories: A variety of unique Reserve merchandise, such as T-shirts, laptop bags, and drippers, not found in regular stores, are on display.
Tip: The merchandise corner is near the 1st-floor entrance. Since stock runs out fast, it’s recommended to browse it immediately upon arrival. (Shanghai Starbucks Limited Goods)
3️⃣ 📍 Visiting Tips: Location, Transportation, and Optimal Timing
Practical information for a successful Roastery visit.
✅ Location and Transportation
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Chinese Name: 星巴克臻选上海烘焙工坊
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Address: 上海市静安区南京西路789号 (No. 789 Nanjing West Road)
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Subway: Alight at Nanjing West Road (南京西路) Station on Line 2 or Line 13. It is a very accessible 1–3 minute walk from Exit 5.
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Taxi: If using DiDi (滴滴出行), you can enter the Chinese address above.
✅ Optimal Visiting Hours
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Open Run: If you want to take photos or browse the merchandise leisurely when the crowd is smallest, visit in the morning, right at opening time.
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Night View & Cocktails: The Roastery building’s dome-shaped roof and internal roasting pipes create a more magnificent atmosphere when illuminated. If you want to experience the 2nd-floor cocktail bar, a visit in the evening is recommended. (Waiting times can be long)
| Tip | Detailed Content |
| Wait Time | There may be a wait of 10–30 minutes or more on weekend afternoons. |
| Payment | Alipay/WeChat Pay is the most convenient form of payment. Cash payment is also possible, but the counter might be separate. |
| Guide | Since the internal space is vast, it’s helpful to refer to the “Starbucks Adventure Guide” (map) provided at the entrance. |